The industry online presence VECTORTUTS - a blog of tutorials, articles, freebies and more on all things vector - has included input from Jeff Fisher LogoMotives in the article 10 Principles of the Logo Design Masters. The piece, written by Chris Spooner of SpoonGraphics, lists the "K.I.S.S. Principle" as Jeff Fisher's contribution to the methods used by ten identity designers from around the world.
The article passage cited is from "Using, fusing and abusing “the rules” of logo design, written by Fisher for the design resource Creative Latitude.
© 2008 Jeff Fisher LogoMotives
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