Toot! Toot!*: Jeff Fisher selected as one of
Graphic Design USA's "People to Watch in 2009"

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been named one the "People to Watch in 2009" by the publication Graphic Design USA (GD USA). The news monthly has been a leading source of industry information and resources for creative professionals since 1963.

According to publisher Gordon Kaye, each year GD USA chooses a group of People To Watch who embody the spirit of the creative community. Kaye adds that those chosen are "individuals who we have come to know and respect for a combination of talent, leadership, success, insight, business savvy, community service and newsworthiness."

"It is a subjective process," says Kaye, "This is a field deep with special people doing special things."

Fisher, author of the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007), has worked as a professional designer for 30 years. He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts - including a total of 20 American Graphic Design Awards from GD USA.

The designer's career efforts, and related advice, are featured in over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and was recently re-released in PDF format on CD. The author's upcoming volume, "Logo•Type" - on the topic of typography in identity design - will be released in 2010.

Fisher often writes articles about design topics for industry publications, webzines, blogs and other resources. He is also a nationally-recognized speaker; making numerous presentations each year to conference audiences, design organizations, design schools, universities and business groups.

In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation.

For four decades, GD USA has devoted the January issue of the magazine to the "People to Know" list. Many of the legends of design across generations have been featured, including Primo Angeli, Walter Landor, Milton Glaser, Massimo Vignelli, Saul Bass, Steff Geissbuhler, Margo Chase, Bill Cahan, Sean Adams, Moira Cullen, Bill Grant, Debbie Millman, and Stefan Sagmeister.

In addition to Fisher, the 2009 "People to Watch" selections include the following: Marc Alt, Brian Brindisi, Norman Cherubino , James Clunie, Hillman Curtis, Becky Eason, Charlyne Fabi, Gretchen Finch, Stanley Hainsworth, Mark Hamilton, Sagi Haviv, Linda Henneman, Julia Hoffmann, Timothy Holmes, Vicky Jones, Seth Labenz, David Langton, Jake Lefebure, Kevin Lyons, Ed O'Brien, Michael Ozan, Mark Randall, Roy Rub, Brian Singer, Ted Stanaszek, Dana Steffe, Shalmir Tippit Johnston and David Turner.

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

Jeff Fisher to present identity design workshop
at School of Visual Concepts in Seattle

Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives, will present a day-long workshop on identity design Monday, February 23, 2009, at the School of Visual Concepts in Seattle, WA. The workshop, to be held from 9:00 AM until 4:00 PM, will cover a variety of identity design topics including creating new identities, redesigning an existing logo, identity design in an digital world, where many logos go off track, and more.

Tuition for the professional development seminar is $265. Registration is limited and attendees must be an advanced design student or working design professional. Participants are encouraged to bring doodling materials to the presentation. Additional class and enrollment information is available on the SVC website.

Fisher, author of Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007), will sign copies for individuals bringing the book to the workshop.

The School of Visual Concepts, located directly east of the Seattle Center at 500 Aurora Avenue North, offers day and evening portfolio courses and professional development workshops in graphic design, computer graphics, advertising, letterpress printing, and business practices for freelancers and creative organizations. Founded in 1971, SVC adheres to a policy of having classes and workshops taught by top working professionals, rather than by full-time academic faculty members. For more information about SVC, call 206.623.1560 or visit the School of Visual Concepts website.

© 2009 Jeff Fisher LogoMotives

A look back at 2008 articles, blog entries and
online lists featuring Jeff Fisher LogoMotives

Throughout the past year many print articles, design blog entries and online lists featured, or included mentions of, Jeff Fisher LogoMotives. The following is a look back at 2008:

40 Playful Logos, Kreative Garden (December 2008)

Creative Advent 2008: Jeff Fisher, Positive Space, by Anthony Zinni (December 2008)

20 amazing or original Logotypes & Logos!, by Mickaël Bertrand Alexandre (December 2008)

Open Thread: What's Your Email Signature?, FreelanceFolder, by Jacob Cass (December 2008)

100 Brands of Interest, by David Pache (December 2008)

The Ultimate List of The Best Logo Design Resources, Just Creative, by Jacob Cass (December 2008)

Jeff Fisher Interview Transcript, CreativePublic.com, by Doug Farrick (November 2008)

What makes a logo designer a professional logo designer?, I'm Just Creative, by Graham Smith (November 2008)

How designers charge their clients, by David Airey (November 2008)

42 Information Packed Twitter Backgrounds, by Mike Smith (November 2008)

40+ Creative Logos Submitted By The Designers Themselves, The Design Cubicle, by Brian Hoff (November 2008)

10 Principles of the Logo Design Masters, VECTORTUTS, by Chris Spooner (October 2008)

My Freelance Life: Why I Started On The Road To Self- Employment, CMD+Shift Design Blog, Liz Andrade (October 2008)

Making Time to Market, ADBASE Insight, by Linda Whitehead (October 2008)

25 Must Read Interviews From 2008, You The Designer (October 2008)

Designer's Favorite Fonts In Use, Design O'Blog, by Niki Brown (October 2008)

Graphic Design 101, Nails Magazine, by Ami Neiberger-Miller (October 2008)

Designer Spotlight: Jeff Fisher LogoMotives, DesignHide, by Dustin Turin (July 2008)

Ingredients of a Successful Capabilities Presentation, Dynamic Graphics, by Daniel Schutzsmith (June/July 2008)

Here's my card: The networking aid gets a makeover, Associated Press, by Jackie Farwell (June 2008)

Logo Design Tips & A Not-So-Ordinary Interview with Logo Designer Jeff Fisher, Just Creative, by Jacob Cass (May 2008)

Home Business by Design, Savvy Marketing Secrets, by Marcia Ming (January 2008)

What Can Celebrated Graphic Designer Jeff Fisher Teach Us About Small Business Marketing?, Ezine Articles, by Marcia Ming (January 2008)

Art School vs. The Real World, Create Magazine, by Dave Willmer, The Creative Group (January/February 2008)

A New Brand for the New Year, TCG eZine, by The Creative Group (January 2008)

© 2009 Jeff Fisher Logomotives

Toot! Toot!*: Author Jeff Fisher cited as "marketing makeover" expert in Entrepreneur Magazine

Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, is featured as an expert on design and branding in the February 2009 issue of Entrepreneur Magazine. Fisher, author of the book Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, was asked by writer Gwen Moran to critiqued several marketing element redesigns for the article Five Great - and necessary - Marketing Makeovers.

Joining the internationally recognized identity designer in commenting on the highlighted redesign projects are branding consultant and author Karen Post, the Branding Diva from Tampa, FL; and Lynette Xanders, the founder of Portland branding and research firm Wild Alchemy.

The expert panel reviewed the retail store makeover of Philadelphia shoe seller Ubiq; the collateral redesign for Patriot Consulting, Inc. of Iselin, NJ; and the new identity for Portland's Jive Software. The website makeover for CoffeeCakes.com, of Castle Rock, CO, and the new packaging for the Phoenix-based Fairytale Brownies were also critiqued.

Jeff Fisher has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004, and was recently re-released in PDF format on CD. Fisher is currently writing a book about typography in identity design. In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

2009 HOW Design Conference registration opens

The web presence for the 2009 HOW Design Conference is live and now accepting registrations. The annual industry event will be held June 24-27 in Austin, TX.

Once again, Jeff Fisher - the Engineer of Creative identity for Portland-based Jeff Fisher LogoMotives - will be a speaker at the design gathering, with the social media/networking presentation "Why Pay For It When You Can Get It For Free?" Fisher is also a member of the HOW Design Conference Advisory Council.

© 2009 Jeff Fisher LogoMotives

'Identity Crisis!' one of 30 must-have logo books

The design industry blog You The Designer has included Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, on their list of 30 Must-Have Logo Books. Publisher HOW Books/F+W Media acknowledged the book list on the HOW Blog.

In addition, many Jeff Fisher LogoMotives identity designs may be found in other books noted on the list, including the Big Book of Logos series, the LogoLounge volumes, Really Good Logos, Explained, Rockport's Letterhead and Logo Design books, and Graphics Logo Design 6.

The image above is a spread of one of my own designs from Identity Crisis!. Many other teaser spreads may be seen on the Identity Crisis! blog.

© 2009 Jeff Fisher LogoMotives

"The Savvy Designer's Guide to Success"
re-released as searchable PDF on CD

My first book, the 2004 release The Savvy Designer's Guide to Success, has been re-released by publisher HOW Books as a searchable PDF on CD. It's great that the book has been given a second life in this new format.

Although the original edition of Savvy Designer is basically out-of-print, it is still possible to find new and used copies through third party sellers on Amazon.com, in some bookstores and elsewhere.

Many fans of Savvy Designer have also found my second book, Identity Crisis!: 50 Redesigns That Transformed Stale Identities into Successful Brands, to be a valuable design resource. I am currently writing a new volume on typography in identity design.

© 2009 Jeff Fisher LogoMotives.

MonoExpression site includes Jeff Fisher portrait

United Kingdom graphic designer Graham Smith, of ImJustCreative and WeAreJustCreative, recently invited me to submit a black and white photograph and a short biography, for his new venture, MonoExpression: A Mono Record of Creative Portraits. An archive of creative professionals images is being established on the site.

Those interested in being added to the photo gallery should follow the instructions on the MonoExpression homepage.

Last month I needed a new "official" photo taken for an immediate publication deadline. I detest having my picture taken - but I'm very happy with new image taken by my partner, Ed Cunningham, on our vacation in Hawaii. The cropped photograph worked well in meeting the MonoExpression requirements.

© 2009 Jeff Fisher LogoMotives

Toot! Toot!*:
Jeff Fisher LogoMotives featured in Success-Story Marketing™ volume "Stories That Sell"

The small-budget media relations of Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, are featured as a case study in the new book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. Written by Casey Hibbard, the leading expert on creating and and managing customer stories, the volume is a January 2009 release from AIM Publishers.

Fisher's use of his "Toot! Toot!" press releases to tell the stories of his business and client success, while establishing valuable relationships with online and traditional print media, is highlighted in the book. In Stories That Sell author Casy Hibbard introduces the concept of Success-Story Marketing™, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits.

Hibbard, founder and president of Compelling Cases, Inc., has helped numerous companies create more than 450 customer stories over the past decade. She is featured in numerous books, articles, and teleclasses on the topic; and often consults with organizations one-on-one and conducts online customer-story classes.

Designer Jeff Fisher is the author of Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (HOW Books, 2007). He has received over 600 regional, national and international graphic design awards for his logo and corporate identity efforts and his work is featured in more than over 100 books on the design of logos, the business of graphic design, and small business marketing. His first HOW Books offering, The Savvy Designer’s Guide to Success, appeared on bookstore shelves in late 2004. Fisher is currently writing a book about typography in identity design. In 2008, Jeff Fisher LogoMotives was recognized as one of the top 100 U.S. home-based businesses by the web presence StartupNation

More information about Jeff Fisher, and his design and writing efforts, may be found on the Jeff Fisher LogoMotives blogfolio.

(* If I don’t "toot!" my own horn, no one else will.)

© 2009 Jeff Fisher LogoMotives

Calls for entries:
Upcoming design competition deadlines

All of the following competitions deadlines present great opportunities to showcase your design efforts, market your work on an international scale through the published books, and "toot!" your own horn to clients, peers and the media:

88th ADC Awards
(The Art Directors Club - USA)
Professional Deadline Extended: 23 January 2009
Student Deadline: 30 January 2009
Entry fees charged

My Own Business Card
(Index Book - Spain)
Deadline: 31 January 2009
No entry fees charged

The Big Book of Green Design
(Crescent Hill Books - USA)
Deadline Extended: 2 February 2009
No entry fees charged

Aspiring Creatives #44
(CMYK Magazine - USA)
Deadline Extended: 2 February 2009
Entry fees charged

Design Annual 2010
(Graphis - USA)
Deadline Extended: 2 February 2009
Entry fees charged

New Styles in Graphic Design
(maomao publications - Spain)
Deadline: 2 February 2009
No entry fees charged

Press Kits: Design & Packaging
(maomao publications - Spain)
Deadline: 2 February 2009
No entry fees charged

Point of Purchase Design
(Crescent Hill Books - USA)
Deadline: 9 February 2009
No entry fees charged

European Design Awards
(EDAwards - Greece)
Deadline: 14 February 2009
Entry fees charged

Advertising Annual 2010
(Graphis - USA)
Deadline: 16 February 2009
Entry fees charged

The Mini Book of Great Logos
(Crescent Hill Books - USA)
Deadline Extended: 16 February 2009
No entry fees charged

Summit Creative Award
(Summit International Awards - USA)
Deadline Extended: 18 February 2009
Entry fees charged

Best of the Web
(CMYK Magazine - USA)
Deadline Extended: 23 February 2009
Entry fees charged

Designing for the Greater Good
(Crescent Hill Books - USA)
Deadline Extended: 27 February 2009
No entry fees charged

Basics: Logos
(Index Book - Spain)
Deadline: 28 February 2009
No entry fees charged

Wine Labels
(Index Book - Spain)
Deadline: 28 February 2009
No entry fees charged

PRINT's Regional Design Annual
(PRINT Magazine - USA)
Deadline: 2 March 2009
Entry fees charged

Handmade Graphics
(Rotovision - UK)
Deadline: 2 March 2009
No entry fees charged

Communication Arts Illustration Competition
(Communication Arts - USA)
Deadline: 6 March 2009
Entry fees charged

Communication Arts Photography Competition
(Communication Arts - USA)
Deadline: 6 March 2009
Entry fees charged

Best of Business Card Design 9
(Rockport Publishers - USA)
Deadline: 9 March 2009
No entry fees charged

Photography Annual 2010
(Graphis - USA)
Deadline: 16 March 2009
Entry fees charged

APEX Awards for Publication Excellence
(APEX Awards - USA)
Deadline: 17 March 2009
Entry fees charged

HOW Promotion Design Awards 2009
(HOW Magazine - USA)
Deadline: 20 March 2009
Entry fees charged

Best Bio Packaging, Volume 1
(Design & Design - France)
Deadline: 31 March 2009
Nontry fees charged

New Talent Annual 2010
(Graphis - USA)
Deadline: 11 May 2009
Entry fees charged

Annual Reports Annual 2010
(Graphis - USA)
Deadline: 11 May 2009
Entry fees charged

Communication Arts Design Competition
(Communication Arts - USA)
Deadline: 1 June 2009
Entry fees charged

Communication Arts Advertising Competition
(Communication Arts - USA)
Deadline: 9 June 2009
Entry fees charged

Wolda '09
(Eulda Books - Italy)
Deadline: 30 June 2009 (logos designed in 2008)
Deadline: 31 January 2010 (logos designed in 2009)
Entry fees charged

Communication Arts Interactive Competition
(Communication Arts - USA)
Deadline: 5 October 2009
Entry fees charged

(To make sure you are reading the latest bLog-oMotives design competition update click here.)

You may want to read my article about participating in design industry competitions: A Winning Strategy. It has appeared on the Creative Latitude and NO!SPEC web sites.

Design competition calendars are also available at Icograda and Workbook. Lürzer's ARCHIVE also has an impressive online list of competitions sponsored by international magazines and organizations. Dexinger posts competitions of great value to industry professionals - however designers need to be aware that some of the listings are for "spec" work as a requirement for submission. Requests for new, or speculative, work as a condition of entering a "contest" are much different than legitimate design competition "calls for entries," in which previously created works are judged for possible awards, exhibition, or publication in an annual or other book.

My own work appears in nearly 100 graphic design books. Many of those inclusions are the result of design competitions, or requests for submissions, like those listed above.

For the perspective from the other side of design competitions, I wrote a bLog-oMotives entry about judging the 2007 Summit Creative Awards.

Good luck!

© 2009 Jeff Fisher LogoMotives

Clickety-clacks along the LogoMotives tracks

I'm taking a quick look back at the last couple months before starting out the new year. Jeff Fisher LogoMotives has been mentioned and spotted online quite a bit recently. Here's the latest from the cyber-world:

40 Playful Logos
Kreative Garden includes my designs for the Cat Adoption Team and the theatrical production 2 Boys in a Bed on a Cold winter's Night in this fun collection of international identities.

Creative Advent 2008: Jeff Fisher
On his Positive Space Blog, Anthony Zinni creates his own holiday advent calendar of career advice from 24 design professionals.

20 amazing or original Logotypes & Logos !
In his first English language post, Mickaël Bertrand Alexandre includes the Jeff Fisher LogoMotives identity.

The reality of logo design contests
The identity design blog Logo Design Love references my Creative Latitude article "When a “contest” is not a contest"

Open Thread: What's Your Email Signature?
On FreelanceFolder, designer Jacob Cass takes a look at email signatures as a marketing tool.

100 Brands of Interest
Identity designer David Pache includes the Jeff Fisher LogoMotives logo in a collection focusing on creative firms.

The Ultimate List of The Best Logo Design Resources
Jeff Fisher LogoMotives is mentioned multiple times in this listing from Just Creative.

Jeff Fisher Interview Transcript
A couple of years ago Doug Farrick interviewed me - and the transcript of that discussion has now been posted on CreativePublic

Book Review: Identity Crisis!

Teoh Yi Chie - an infographic journalist, illustrator, and cartoonist from Singapore - posts design book reviews with great photo imagery on the Design Shelf blog. I recently came across a review and video (above), with the reviewer flipping through my book Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands, when posted on the Amazon.com page for the volume. I followed the provided link to the Design Shelf page for my book, which displays some great additional photo images.

What makes a logo designer a professional logo designer?
Graham Smith, United Kingdom designer and writer of the ImJustCreative blog, asked designers on Twitter to define a professional logo designer.

Braintalk with Calvin Lee
Cal Lee, of Mayhem Studios, has always be very gracious in mentioning Jeff Fisher LogoMotives in forum posts, blog entries and interviews - and he does so once again in a Sharebrain post. He was also a contributor to my books Savvy Designer's Guide to Success and Identity Crisis!.

How 20 designers charge their clients
Designer David Airey, located in Northern Ireland, asked 20 international designers three questions about their financial practices. The answers provide great advice for any design professional.

42 Information Packed Twitter Backgrounds
The blog I Am Mike Smith presents the informative and decorative backgrounds of numerous "tweeters." My "tweets" may be found at @logomotives.

Logo design evolution
I don't think that I can seriously be considered a "live legend of logo design," but I do appreciate the mention of my own logo design evolution on the DTP-Design site. The entry features the evolution of logos for a number of major corporations and Internet entities.

Ten Principles of the Logo Design Masters
On the VECTORTUTS site, designer Chris Spooner of SpoonGraphics writes:

"The veterans of the logo design industry have achieved their success for a reason. Sure, it's partially due to the years of practice, blood, sweat, tears and inky fingers. But mainly, it's because they stuck to the ten solid-gold principles of world class logo design.

One of the principles is contributed by your truly.

© 2009 Jeff Fisher LogoMotives